When Travel Management Meets Fashion
FCM is a global corporate travel management company that boasts cutting-edge technology and innovative management style in the travel industry. GAP is a global household name, a fashion giant dedicated in producing fast, casual, affordable clothings and trends.
An international fashion house like GAP no doubt needs travel management particularly. The marketing team at FCM is reaching out to GAP with a business proposal/campaign designed to highlight their shared strength in being agile, adaptable, and smart through technology and innovative thinking.
Our goal is to create visuals tying the two brands together—to create an ice-breaker that speaks of the brands’ shared values clearly and compellingly.
FCM is keen to emphasize the shared values between the travel management company and the global fashion giant: believing in the power of innovation and thinking outside the box
Part of creating a compelling proposal is to find the shared interests and language among stakeholders. “The World is Our Runway” captures the two giants’ future collaboration beautifully and succinctly.
